Our mission is to bring together businesses and communities to better understand, and make, good sun behavior second nature – an integral part of our daily lives.

We need to be out in the sun; but need to do so responsibly

for health and wellness our bodies need the sun to make Vitamin D
prolonged, unprotected sun exposure can increase the risk of cancer

learn more about The Sun

Our goal is to help everyone enjoy the benefits of being active outdoors by encouraging, recognizing and rewarding good sun behavior through fun, engaging programs and products.